Client Three

Explanation of who the client is, what type of service I provided, along with photographic evidence of before and after shots- along with an explanation of how and what type of theme and content I curated.

Client Three: A Business Instagram account called Love Natural Luxe. LNL is a Chicago based Vegan Beauty Brand who needed a social media manager to manage the account, create a unified aesthetic, as well as curate, schedule and post daily.

The main goal of this account was to create a space to promote LNL's products as well as build a connection with customers through the topic of self-care. For the past 7 months, the company has gone under rebranding. That said, the product photos were old and so, in order to keep customer interest while there was no product to show at the moment, I decided to curate a page filled with general self-care and beauty tips, encouragement, and a zen-like atmosphere.

LNL is a company that is beyond spa or beauty products. It wants to connect with their customers to let them know they are there to help them destress, take time to themselves and understand they can do it. The overall content was reposted from other illustration, beauty, inspiration pages and Pinterest  (credit was properly given to each photo). It is a mix between quotes, beauty product shots, brand announcements and general life topics customers could relate to. 

As for the aesthetic, the original posts consisted of a pink theme, so I wanted to continue this theme throughout the new content but mix it in through a balance of white backgrounds and other pastel colors. Keeping the color palette within pastels and whites allowed for the page to provide a positive and relaxing vibe, which helps to further drive the overall persona of the company.

Photos of the Instagram feed before and after I worked with Client 2:

BEFORE

AFTER